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Bootstrapping a B2B logistics platform

Creating, managing, and growing a wholesale marketplace.

Four years ago I launched my first company. Over time we became a matchmaker, connecting retailers with the brands they know and love. Below is a brief chronology of what the team and myself have accomplished along the way.

Launched March 2016

  • Launch with five vendors, 350 products, and seven buyers.

  • Become first B2B wholesale platform in the pet industry to integrate invoice splitting and payment processing. 

  • End 2016 with 60+ clients.

Spring 2017, 2.0 platform is released

  • We launch an integrated wholesale POS system for use in meetings and trade shows.

  • Client on-boarding increases to ~25 per month.

Summer 2018, 3.0 platform is released at our trade show

  • The third iteration of our platform provides in depth product, order, and inventory management services for our manufacturers.

  • We integrate live shipping estimates for retailers and label printing for 100+ manufacturers worldwide. 

March 2019, South East Asia operations open 

  • Launch satellite office.

  • Wholesale subscription beta launches.

  • Reach 850+ clients.

  • We are asked to develop a wholesale and logistics platform for another company.

October 2019, Launch strategic partnership with a traditional distributor

  • Hit 1000+ clients.

  • Beta testing for platform wide credit lines and Net30-90 terms begins.

  • Launch SampleStation, in-store product testing and market research for all our brands.

  • Platform wide credit lines and Net30-90 terms launches.

  • Shelf program launches, retailers give us space in their stores to place our brands for free.

February 2020, Coronavirus spreads through U.S.

  • Industry trade shows suffers 50%+ decrease in attendance.

March 2020, NYC shuts down

  • SampleStation program is placed on hold.

  • Shelf program is placed on hold.

April 2020, Begin development of virtual trade show and conference platform

  • Start transitioning SampleStation and Shelf clients to new virtual trade show platform.

  • Open trade show to entire pet industry.

  • Currently we have begun collaborations with industry partners to grow our show.

August 2020, Launch platform and two day show

  • Secured title sponsor for the show.

  • Launched live two day event with over 400 businesses in attendance.

  • Entered into talks to sell platform technology for other shows and events.

Early ShopKetti Blueprints and System Visualizations